Skin Barrier First
Formulated with plant squalane, niacinamide, and soothing oat extracts to nurture your natural acid mantle without harshness.
A small ritual, every day · Complimentary delivery over ₱2,500
The Vision of Ashley Ortega
Less rush.
More feeling.
Rituals was conceived by Ashley Ortega out of a quiet longing: to make the everyday moments of getting ready feel unhurried, fragrant, and deeply restorative.
The Founder's Journey
How Ashley Ortega
created Rituals.
Between hectic production schedules, long filming hours, and constant motion, Ashley Ortega searched for small, grounding rituals that could transform an ordinary morning shower or nightly wind-down into a genuine moment of peace.
Frustrated by body care products that prioritized fleeting trends over skin barrier comfort and evocative fine fragrance, Ashley set out to build a brand rooted in intentionality. The idea for Rituals was born: a curated Philippine body care line that unites low-pH gentle cleansing, skin-identical sugarcane squalane, and layered botanical aromas.
“I wanted to create something that smells unforgettable the second you step into the shower, yet leaves your skin calm, velvety soft, and moisturized all day long.”
Every product in the Rituals line — from the cushiony Botanical Body Wash (₱758) to the barrier-locking Replenishing Body Lotion(₱688) — has been personally developed, fragrance-tested, and perfected under Ashley's creative direction.
Fine Fragrance Layering
Intimate scents like Green Tea & Moss, Oat Milk & Neroli, and Lavender Vanilla that stay close to your skin throughout the day.
Unhurried Daily Pauses
Designed to turn everyday routines into intentional five-minute sanctuaries of personal comfort and renewal.